In February, the fast casual brand added contactless dine-in ordering to reduce friction in the dining room. Opinions expressed by Forbes Contributors are their own. Gift Card purchases, orders placed on third-party delivery sites, in-cafe, curbside, drive-thru, kiosk, Rapid Pick-Up and catering orders excluded. Using our iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. If applicable, the Convenience Fee offsets costs associated with online ordering including technology development, marketing, and administrative activities. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. What is the Panera Unlimited Sip Club Subscription? No. When will I be billed each month? For $10.99 per month (plus tax), Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot. Like poultry and pork raised without antibiotics on our salads and sandwiches. Why raise the price $2 a month? He doesnt envision a food subscription service in Paneras future. Were excited to offer even more disruptive value with the annual membership, says Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. For select California cafes, a $2 Supplemental Delivery Charge will be added to your order due to added delivery costs in the state where this cafe is located. Not valid with any other coupon or offer. Eduardo Luz, Panera's chief brand and concept officer, won . Seasonal flavors and whole grains. You can create a free MyPanera account today. The Ultimate Sip Club, Burnett said, is the product of that desire. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $11.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every 30 days thereafter until you cancel your subscription. "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4. Panera Bread, which has had success with its Coffee Club subscription service introduced in February 2020, is now launching its Unlimited Sip Club. Panera's New Drink Subscription Offers Unlimited Beverages for One Monthly Price Two years after launching their coffee subscription, Panera is expanding the concept to include any. Panera's beverage program is one of several recent restaurant subscription launches as chains look to collect diner data, drive loyalty and improve their value propositions to customers. Please enter a valid MyPanera Card Number. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $119.99 plus tax for the annual subscription until you cancel your subscription. Do I need to be a member of the MyPanera rewards program to sign up for an Unlimited Sip Club subscription? These offers will automatically be loaded to your MyPanera account and you may receive MyPanera email notifications informing you of these offers. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. Panera Bread locations have introduced a subscription model for their coffee. You can choose any size beverage when redeeming your subscription benefits. Panera is rolling it out nationwide over the next week to members of its MyPanera loyalty program. MyPanera members whoregister todayfor the annual subscription via the Panerawebsiteormobile appthrough March 31, 2023 will receive an additional perk of a free Shutterfly customized calendar. Redeem your subscription like a MyPanera Reward at the register, kiosk, PaneraBread.com, or on our app. "We feel that this is a terrific way to get consumers more interested in not only in our coffee platform but also for them to get exposed to the strength of the food that we have in our cafes, particularly around breakfast.". The Unlimited Sip Club has also increased in price from $8.99 to $10.99 per month, marking a 22% price increase on the coffee subscription first introduced in March 2020 at the beginning of the pandemic. No. The billing cycle is determined by the date you sign up for the subscription. "We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. The Unlimited Sip Club membership is available for $11.99 per month plus tax or $119.99 per year plus tax andincludes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. The $1 delivery fee will be waived on your online delivery order only. A regular Panera coffee costs $2.49 in New York City, so the savings come around the fourth cup of coffee. To cancel your subscription online, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread app. The Unlimited Sip Club includes coffee but expands the selections to 26 various beverage products. For complete details and program restrictions and requirements, visit:www.panerabread.com/UnlimitedSipClub. {{ 'We have sent an email with sign in instructions to {0}.' One subscription per person. You may cancel at any time. You can continue ordering as a guest, but will not get a visit credit toward your next reward. For $10.99 a month plus tax, the Unlimited Sip Club offers unlimited self-service beverages at any Paneras, which includes hot and iced coffee, hot and iced teas, lemonade, Pepsi-Cola fountain beverages including Dr. Pepper, Mountain Dew and Sierra Mist, and its own Charged Lemonades. Everything is turning into a subscription these days, anyway. To us, that is food as it should be and that is why we exist. All rights reserved. The chain must have been happy with the results because Panera has announced they are essentially expanding that concept to include all the self-service drinks on their menu. The Unlimited Sip Club membership is available for $11.99 per month plus tax or $119.99 per year plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. Please return to the home page and sign in again. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. Ultimate Sip Club will be free until July 4 for customers who sign up before May 6. Cannot be combined with other promotions. Because when you don't have to compromise to eat well, all that is left is the joy of eating. These traditions carry on today, as we have continued to find ways to be an ally for wellness to our guests. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Guests must tap their loyalty cards to activate it and use it, enabling Paneras to track their purchases. Please enter a valid MyPanera Card Number. Just enter your password to connect your MyPanera account with Facebook. ^Calculation is based on redemption of 4 eligible beverages, any size, in the Unlimited Sip Club Subscription program with an average price of $3.43 (plus tax) during a monthly subscription period and redemption of 3 eligible beverages per month, any size, in the Unlimited Sip Club Subscription program with an average price of $3.43 (plus tax) during an annual subscription period at participating U.S. Panera Bread bakery-cafes. 8736608, Get the weeks news highlights straight to your inbox, new franchise partnership with Dallas Holdings. MyPanera members can register today for the subscription via the Panera website, mobile app and kiosk and unlimited self-serve beverages are just an order away. It owns a slew of restaurant brands, including Krispy Kreme, Caribou Coffee, Pret a Manger and Peets Coffee. Unlimited Sip Club includes all self-serve coffee and tea, NEW Panera Charged Lemonades, and Pepsi-Cola products. A monthly subscription service is still available for $11.99 (plus tax), with both subscription models entitling customers to one self-serve beverage every two hours. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. Only members of MyPanera can sign up for a subscription, but it's easy to join. Available now in both annual and monthly subscription tiers, Unlimited Sip Club is available to members of MyPanera, Paneras free loyalty program. The billing cycle is every 30 days from the date you enroll in our Unlimited Sip Club subscription. When typing in this field, a list of search results will appear and be automatically updated as you type. Pictured is its first bakery-caf located in Ballwin, MO. toFormat: 'h:mm a' Terms Of Use The coffee and food-to-go chain announced a new franchise partnership with Dallas Holdings in December 2022 to expand its US presence in New York and California. Not valid with any other coupon or offer. In total, 26 beverages are now part of Unlimited Sip Club, including: Drip Hot Coffee (100% Colombian Light Roast & Dark Roast, Decaf, Hazelnut), Hot Tea (The Republic of Tea premium teas and herbs, including: British Breakfast, Earl Greyer, Mango Ceylon, Ginger Peach, Honey Ginseng Green, and Orange Ginger Mint Herb), Iced Tea & Lemonade (Black Iced Tea, Sweet Tea*, Passion Papaya Green Tea, Agave Lemonade), Fountain Soda (Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, bubly Lime, Brisk Raspberry Tea, Dr Pepper, and Canada Dry Ginger Ale), Charged Lemonades (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint). The monthly fee will be charged to the payment method you provided when you signed up for your MyPanera account (or such other payment method as you have designated to be charged) as noted in theTerms and Conditions. Beverages may vary by location. Panera wanted to expand its subscription offerings to beverages popular in dayparts beyond breakfast which got a boost from the coffee program to draw in more customers and keep them coming back. And as recently as last fall, Taco Bell launched a Taco Lover's Pass, offering a taco a day for a month at one low price. Valid one time per day. | replaceVariables([foundEmailAddress]) }}, Want to do this later? Panera Bread is growing its subscription offerings to include more than just consumers' daily caffeine fix. Customers started coming in several times a week, and about one-third of the time they bought food. Customizations including but not limited to added Espresso and Syrups are not included in the Beverage Subscription monthly price. Panera Bread has expanded its in-store coffee subscription to include its full range of 26 coffee, tea and soft beverages. Panera Bread's coffee subscription program continues to be a success story for the chain, with nearly half a million paid subscribers currently, Panera's CEO said Tuesday.. Panera launched the $8.99-per-month unlimited coffee offering in late February, just as the coronavirus was beginning to impact the U.S. . Contact Support, We have sent password reset instructions to the email address we have on file for you. And importantly, this new Sip Club is also replacing the old coffee plan, but a Panera spokesperson told us that existing coffee subscribers will be grandfathered into the Unlimited Sip Club and will keep their $8.99 per month pricing through the end of the year. Not valid for resale. A coffee subscription program at Paneras is bringing in new customers and adding to what customers buy, a win/win for the fast-casual chain. Offer is good for one free 12-month wall calendar (12x12 size) through shutterfly.com or the Shutterfly app. WiFi Terms Of Use Sweetgreen piloted a subscriber discount in January, offering $3 off a meal every day for a $10 monthly fee. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. Burnett said the success of the coffee subscription and the tests of the Ultimate Sip Club have encouraged Panera to study other possible subscriptions. Its goal was to democratize coffee, Chaudhary said. You can continue ordering as a guest, but will not get a visit credit toward your next reward. Hence, customers feel theyve already saved money and can add a breakfast sandwich to their order. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. This powerful, Ahlstrom has an extensive history of providing sustainable food packaging papers to, Full-service communications and PR agency specializing in the Restaurant and. Subscribers could take advantage of the Unlimited Sip Club in all of its channels: its cafes, drive-thrus, delivery or rapid pick-up. ", "PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club," said Scott Finlow, Global CMO Foodservice, PepsiCo. You can also earn rewards through your Panera account. For $10.99 per month (plus tax), Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea* and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged Lemonades**. Begin Ordering. WiFi Terms Of Use The subscription entitles eligible subscribers to the following subscription benefits: (1) drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Upcharges apply. fromFormat: 'HH:mm', oz. Because we think that simpler is better and we believe in serving food as it should be. You may cancel at any time. Void if modified, copied, reproduced, transferred, purchased, traded, or sold. The subscription program is available throughout the United States at participating Panera Bread bakery-cafes. Cold Brew, espresso drinks, and other beverages are not included in your subscription. We're disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous value," Niren Chaudhary, CEO of Panera Bread, explained. Why? Excludes catering orders and orders placed on third party delivery sites. Gift Card Terms & Conditions. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Because when you don't have to compromise to eat well, all that is left is the joy of eating. It also wanted to be the first disrupter to introduce subscriptions to help unlock the benefits for our customers, he added. In February 2020, Panera launched unlimited coffee and tea for $8.99 a month, and the new subscription now expands that to 26 other beverage choices including soda and lemonade for $10.99 a month . Your subscription includes one (1) cup ofany flavordrip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-cafe hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. Expires {{ data && data.expiryDate || 'soon' }}. Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Registration available online only including Kiosk. To cancel your subscription online, visit the Cancellation section athttps://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.htmlor on the Panera Bread app. Yes. It concluded that If implemented well, paid loyalty programs can be highly profitable., What has Paneras Bread learned from its coffee subscription service that will be incorporated into its new beverage service? "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. Minimum order of $5 required, exclusive of taxes, fees, or charges that may apply. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. })]) }}. The program excludes espresso drinks, bottled drinks and smoothies. Copyright 2023 Panera Bread. Must be a MyPanera member and at least 18 years of age or older to register. Annual subscribers also get free delivery. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. Tracking available only in participating U.S. bakery-cafes that offer delivery. California Supply Chain Act Shutterfly may modify or replace any part of these terms and conditions without notice at any time. "We are the first brand to do it, and we're super excited about that," Panera CEO Niren Chaudhary previously told Business Insider. A commitment to transparency and options that empower our guests to eat the way they want. This is an individual subscription tied to your MyPanera account. Contact Customer Care at 1-855-372-6372 if you have any trouble. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. Cannot be combined with other promotions. Please enter a valid Email Address. Welcome back to Panera! Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4**. Or $ 119.99 per year for Unlimited hot and cold drinks with sign again. Be loaded to your MyPanera account and you May receive MyPanera email notifications informing you of these offers will be! Hot and cold drinks reward at the register, kiosk, PaneraBread.com, or sold the chain! May 6 will receive a free subscription through July 4 * * the home and... 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